Hey! Amanda here. This week, I’m turning my blog over to the lovely Sarah Latorre. She is a Pinterest Manager who works with course creators, bloggers, and service providers. I hope you enjoy her take!
When most people hear “Pinterest,” they think of wedding boards and dinner ideas. As a Pinterest strategist, I can tell you there’s much more to Pinterest than that. It’s a visual discovery platform that businesses of all types can use to boost visibility and increase website traffic. I think a lot of business owners (especially service providers) think it can’t work for them, but it’s one of the most underrated ways to bring new people to your business.
Pinterest works differently than social media. Pins don’t disappear in a few hours. They keep getting found by people searching for exactly what you offer, often for months or even years. And their main job is to send people to your website. That’s because people come to Pinterest with search intent. They’re looking for ideas, answers, and products that fit what they’re planning, whether that’s their next project, their business, or the next version of themselves.
Pinterest works best when it’s paired with other marketing efforts. Since it’ a top-of-funnel platform, its job is to introduce brand new people to your world, and the best place to send them is a blog post. That’s why the two work so well together.
In this post, I’m breaking down why blogging and Pinterest marketing go hand in hand, how often you should blog to market on Pinterest, what blogging does for your business (and your Pinterest strategy), and why I recommend it to every client.
But first, let me introduce myself. I’m Sarah Latorre, a Pinterest strategist for bloggers, course creators, and online service providers. But I don’t just “manage your Pinterest.” Instead, I make sure your Pinterest strategy connects to everything else you’re already working hard on, so your blog posts, offers, email opt-ins, and affiliate links all work together to bring the right people to your website.
I’m here because I’ve seen how well Pinterest and blogging work together, both in my client work and in my own business. Amanda helps you write the blogs, and I’m here to show you how your blog content can keep working for you long after you hit publish, with a little help from Pinterest.
Why Do Pinterest and Blogging Work So Well Together?
Pinterest is a search-based discovery platform, and blogging gives it the content it wants to send people to. Users come to Pinterest to find inspiration, learn something, plan, or buy, and a blog post can serve every one of those stages.
Think about the different people searching on Pinterest:
Inspiration mode: They're browsing and not ready to commit to anything yet.
Planning mode: They're researching options and want to learn.
Buying mode: They know what they need and are ready to act.
A link straight to a sales page only serves the third group. A blog post serves all three, because it can educate the browser, guide the planner, and point the buyer toward your offer.
This works for every kind of business. Service providers can write about their process, FAQs, and results. Product sellers can write roundups and how-tos. Creators can build content around their favorite products and affiliate links. In every case, the blog post is the bridge between a curious Pinterest scroller and your business.
Why Does Pinning to a Blog Post Outperform Pinning to a Sales Page?
A blog post outperforms a sales page on Pinterest because the audience is cold, and cold audiences need nurturing before they buy. Someone who finds you on Pinterest likely has no idea who you are, and this is their first experience in your corner of the internet.
A sales page only holds the attention of someone who's ready to buy right now. Everyone else heads straight back to Pinterest to keep scrolling. A blog post, on the other hand, can:
Build trust by showing your expertise and personality
Can include multiple calls to action (a freebie, a service page, an email signup)
Link to other blog posts so people keep exploring your site
Be repinned indefinitely
That doesn't mean you should never create pins for your sales or service pages. You absolutely can. They just won't get the same visibility or longevity a blog post does.
How Often Should You Blog If You Want to Market on Pinterest?
It depends. If you have a lot of blog posts on your website already, then you could write 1-2 new blog posts per month and have plenty of content for Pinterest.
For someone who is newer to blogging and wants to start Pinterest marketing, aim for one blog post per week initially to build up a full content library. If that feels like too much, two posts a month is a realistic minimum to build momentum. Consistency matters far more than volume.
Here's how I think about it:
1 post per week (ideal): Gives you a steady stream of fresh content to build pins around.
2 posts per month (minimum): Enough to keep growing your library without burning out.
Less than that: Pinterest still works, but you'll have fewer destinations to pin to and slower growth.
Each blog post becomes the foundation for multiple pins. One well-optimized post can have several pin designs with different titles, images, and keywords, all pointing to the same destination. That's why even writing two blogs per month allows you to create many pins that compound over time.
What Are the Benefits of Blogging for Your Business?
Blogging helps your business get found, builds trust, and creates content that works for you long after you hit publish. Even apart from Pinterest, a blog is one of the most valuable assets on your website.
The general benefits of blogging include:
Better website SEO: Fresh, keyword-focused content helps your site show up in Google and other search engines.
Visibility in AI summaries: Clear, well-structured posts are the kind of content AI tools pull answers from.
Authority and trust: You get to show what you know instead of just saying it.
A content library you own: Unlike social media posts that disappear in hours, a blog post lives on your website.
Content you can repurpose: One post can become emails, social captions, and stories.
What Are the Benefits of Blogging for a Pinterest Strategy?
Blogging gives your Pinterest strategy more destinations, more keywords, and more staying power. Here's what it adds specifically:
More pin-worthy links: Every new post is a fresh destination to create pins for.
More keyword opportunities: Each post lets you target a new search term your ideal client is actually using.
Longer content lifespan: Pins can keep driving traffic to a post for months or years.
Warmer traffic: Readers who spend time on your post are more likely to join your email list, check out your services, or come back.
Stronger alignment signals: Pinterest looks at whether a pin's promise matches what's on the page, and a post written to answer that exact question makes that match easy.
Pinterest is also the distribution side of the equation. People find your content based on the terms they're searching, instead of hoping an algorithm happens to feed it to them.
Blogging plus Pinterest is the cornerstone of evergreen marketing: the work you put in upfront keeps sending people to your website year after year, no matter what's trending that week.
Why Do I Always Recommend Blogging for Pinterest Marketing?
I always recommend blogging because it's the most reliable way to turn Pinterest traffic into real business results. As a Pinterest strategist, I see the difference every time a client has a library of helpful blog content to pin to versus a handful of sales pages.
Here's why:
Pinterest rewards content that answers questions. A blog post is built to do exactly that.
Cold traffic needs nurturing. A blog post warms people up before you ask for anything.
It gives you room to grow. More posts means more pins, more keywords, and more ways to be found.
It works long-term. Marketing that keeps paying off without daily posting is a gift for busy business owners.
I'll be honest, though: I knew all of this and still put off blogging for a long time. I'd open a blank doc, stare at it, and go back to the parts of my business that felt easier. If that's you, you're not alone, and it gets easier.
Something I always recommend if you’re struggling to get started is to find topic ideas from things you've already said, like a value-packed carousel post, a DM reply, a client FAQ, or a caption.
Where Should You Start?
Start with a handful of posts that answer what your audience is already asking. You don't need a calendar of 40 ideas. Try these four buckets:
Behind-the-scenes or process posts: How you work and what a client experience looks like
Results or case studies: The transformation you create
Tools and resources roundups: The things you personally use and recommend
FAQs: Questions you answer in DMs or on calls over and over
Write it messy first, edit it second, and publish before it feels perfect. Done and live will always outperform perfect and sitting in your drafts.
Additional Pinterest Strategy Tips and Resources for Business Owners and Creators
If you enjoyed this post and want to continue learning about Pinterest from me, here’s where you can find me:
➡️ Check out the blog: This is my growing resource of Pinterest and marketing tips for business owners and creators.
➡️ Subscribe to Notes From The Scenic Route: My almost weekly newsletter for business owners and creators who want their marketing to feel sustainable and intentional with Pinterest strategy, sustainable marketing tips, and real talk about building a business around a full life.
➡️ Connect over on Instagram: Where we can connect and become friends!
If you’re already creating blog content, but you’re not sure how to share it on Pinterest, grab a Content Audit. I review your existing long-form content and show you exactly how to turn it into a Pinterest strategy that drives traffic to your email list.
If you’re looking for more support for Pinterest in your business, CLICK HERE to learn more about my Pinterest marketing services for business owners and creators.
