The Coordinated Blog

The copywriting and content knowledge all small business owners and entrepreneurs need to tell their story and build their brand.

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The DIY Website Copy Trap: Signs It's Time to Hire a Copywriter
Amanda Russell Amanda Russell

The DIY Website Copy Trap: Signs It's Time to Hire a Copywriter

Still staring at a blank page every time you try to write your website? You're not alone… and you're not the problem.

Learn the signs that your DIY copy is holding your business back and when it's time to hire a professional copywriter who can make your words actually work.

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Is Your Landing Page Losing Clients?: Here’s How to Fix It
Amanda Russell Amanda Russell

Is Your Landing Page Losing Clients?: Here’s How to Fix It

Your landing page has one job: turn visitors into clients.

But if it sounds like a corporate brochure or a late-night infomercial, it's not doing that job.

Here's how to write copy that's conversion-focused, authentically you, and actually worth reading.

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Stop Ghosting Your Email List: The 3 Sequences Your Business Is Missing
Amanda Russell Amanda Russell

Stop Ghosting Your Email List: The 3 Sequences Your Business Is Missing

You built the email list. Now what? Most service-based businesses are sitting on an email list with zero strategy behind it.

In this blog, I’ll explain the three essential email sequences that turn silent subscribers into engaged, ready-to-buy clients. I’m not talking about some complicated 47-step funnel. Just actual sequences that my clients use to get results. 

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7 Years In: Lessons From a Copywriter & Small Business Owner
Amanda Russell Amanda Russell

7 Years In: Lessons From a Copywriter & Small Business Owner

Seven years in business teaches you a lot. Even though I am definitely still learning (every day!), in this blog, I'm sharing seven honest, hard-earned entrepreneur lessons from my journey as a copywriting business owner that every small business owner and freelancer needs to hear. The good, the messy, and the "why didn't anyone tell me this sooner."

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Write Smarter, Not Harder: Budget-Friendly SEO Copywriting Tips for Small Businesses
Amanda Russell Amanda Russell

Write Smarter, Not Harder: Budget-Friendly SEO Copywriting Tips for Small Businesses

You don't need a massive marketing budget to show up online and convert your ideal customers. You just need the right words in the right places.

SEO copywriting for small businesses is the strategy that gets you found on Google and convinces real humans to take action. In this blog, I’m breaking down the practical, budget-friendly tips that actually move the needle, starting with what you already have.

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The Small Business Owner's Guide to Local SEO Copywriting
Amanda Russell Amanda Russell

The Small Business Owner's Guide to Local SEO Copywriting

Stop being the best-kept secret in your town!

If your ideal customers can't find you online, it doesn't matter how good your product or service is. This guide breaks down exactly how to use local SEO copywriting to show up in local search results, speak directly to your community, and turn curious Googlers into paying customers, no tech background required.

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Is Your Website Costing You Clients?: 5 Signs It's Time for a Copy Audit
Amanda Russell Amanda Russell

Is Your Website Costing You Clients?: 5 Signs It's Time for a Copy Audit

Friendly reminder: your website has been talking to potential clients without you. Could it be saying the wrong things? If you can't remember the last time you updated your website copy, this one's for you. 👇

In this blog, I’ll give you 5 easy tell-tale signs that your website copy is overdue for a refresh — including the one sign that literally no one talks about (hint: it involves cringing at your own homepage 😬).

Plus, I’ll give you 3 simple steps to help you figure out exactly what's broken and where to start.

Your website should be working for you, not against you. Let's fix that. Read the blog now!

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