The Coordinated Blog

The copywriting and content knowledge all small business owners and entrepreneurs need to tell their story and build their brand.

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Stop Writing Boring Meta Descriptions: Templates That Get Real Clicks
Amanda Russell Amanda Russell

Stop Writing Boring Meta Descriptions: Templates That Get Real Clicks

Your meta description is your first impression in search results. You gotta make it count.

This practical guide breaks down exactly what makes people click (and what makes them scroll right past you). Inside, you'll find five proven templates with before-and-after examples, quick tips to boost your CTR, and a simple formula you can use on every page of your site.

Whether you're a business owner, marketer, or fellow copywriter, this is your cheat sheet for writing meta descriptions that actually work.

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Stop Blasting, Start Nurturing: How to Write Email Sequences That Convert
Amanda Russell Amanda Russell

Stop Blasting, Start Nurturing: How to Write Email Sequences That Convert

Your email list is NOT a one-night stand. 💌

It's a relationship. And like any good relationship, it needs nurturing, consistency, and actual conversation (not just you talking about yourself).

If your email strategy is "blast promotions and pray," we need to talk.

In this blog, you’ll find out how to write email sequences that your subscribers will actually LOVE.

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The Difference Between SEO Writing and Copywriting (And Why It Matters)
Amanda Russell Amanda Russell

The Difference Between SEO Writing and Copywriting (And Why It Matters)

Not showing up on Google? Getting traffic but no sales?

The problem might be simpler than you think: you're using the wrong type of writing.

SEO writing and copywriting aren't interchangeable. They're distinct disciplines with different goals. SEO content gets people to your site. Copywriting converts them into customers.

Here's why you need both (and how to use each strategically).

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Stop Writing for Robots: The SEO Trends That Actually Matter in 2026
Amanda Russell Amanda Russell

Stop Writing for Robots: The SEO Trends That Actually Matter in 2026

Think AI is killing SEO? Think again.

2026 is shaping up to be the year authenticity wins, and digital marketers who understand how to blend human expertise with smart strategy are positioned to thrive.

In this blog, I’ll break down the SEO trends you actually need to know: from writing for AI search engines without losing your voice, to why E-E-A-T is more critical than ever.


*Spoiler alert* Blogging is about to be your best friend again and quality beats quantity every single time. Read the full blog to learn how to future-proof your content and drive more traffic your way.

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The Ultimate Resource Guide for Female Entrepreneurs Who Mean Business
Amanda Russell Amanda Russell

The Ultimate Resource Guide for Female Entrepreneurs Who Mean Business

Tired of spending hours searching for the right tools to grow your business?

This ultimate resource guide for female entrepreneurs has everything you need, from free SEO checklists and website writing workbooks to game-changing communities and essential freelance tools. Whether you're just starting out or scaling up, discover the best resources for freelancers that'll save you time, money, and sanity. Your new favorite business toolkit is just one click away.

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Technical SEO Made Simple: 5 Backend Tweaks That Boost Your Rankings
Amanda Russell Amanda Russell

Technical SEO Made Simple: 5 Backend Tweaks That Boost Your Rankings

Think technical SEO is too complicated? Think again! 

In this blog, I’ll break down 5 backend tweaks that'll boost your Google rankings. No computer science degree required.

Technical SEO doesn't have to be scary. It just needs to be done. And I'm breaking it all down in plain English.

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Content Quality and Structure: The Dynamic Duo for SEO Success
Amanda Russell Amanda Russell

Content Quality and Structure: The Dynamic Duo for SEO Success

The online world gets noisier every day. To stand out, you need strategic SEO practices that prioritize both content quality and site structure.

Let’s explore 5 key techniques for improving your search rankings and organic traffic. From creating engaging long-form content to optimizing your site architecture, you'll learn actionable strategies to help your website rise above the noise and connect with your target audience.

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Why Your Content Strategy Matters: A Copywriter's Thoughts
Content Marketing, digital marketing Amanda Russell Content Marketing, digital marketing Amanda Russell

Why Your Content Strategy Matters: A Copywriter's Thoughts

Are you randomly posting content, hoping something sticks? Stop throwing words at algorithms and start speaking directly to your audience!

In this blog, I’ll reveal why strategic content creation is your business superpower and how it transforms ordinary words into messages people actually care about.

Ready to make your content work harder for you?

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