The Coordinated Blog

The copywriting and content knowledge all small business owners and entrepreneurs need to tell their story and build their brand.

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Just Write It: Does Your Website Need a Blog?
Amanda Russell Amanda Russell

Just Write It: Does Your Website Need a Blog?

Blogs are having a moment, but does your business actually need one? Before you commit to cranking out content every week, let's talk about it.

In this post, I’ll explain the real benefits of blogging (hello, SEO and organic traffic 👋), who it's actually right for, and the honest questions you need to ask yourself before you dive in.

Because not every business needs a blog, but the ones that do? They're leaving serious opportunity on the table by not having one. If you've been on the fence about starting a blog, this is your sign to figure it out once and for all.

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Thriving in Chaos: Lori Steenhoek is Breaking the Jewelry Mold
Amanda Russell Amanda Russell

Thriving in Chaos: Lori Steenhoek is Breaking the Jewelry Mold

In this seventh edition of Thriving in Chaos: A Feature on Women in Small Business, you'll meet Lori Steenhoek, an American jewelry designer living in London. Learn how she took her background in architecture and turned it into a creative jewelry design company.

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Thriving in Chaos: How Sarah Salvatoriello is Building a Culture to Be Proud of
Amanda Russell Amanda Russell

Thriving in Chaos: How Sarah Salvatoriello is Building a Culture to Be Proud of

In this edition of Thriving in Chaos: A Focus on Women in Small Business, you'll meet Sarah Salvatoriello, the Founder and Creative Mastermind behind Ampersand & Ampersand, a full-service creative collective based in the New York City area. Learn how she took a situation that was supposed to be a "for now" and turned it into a "for always."

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Thriving in Chaos: How Lynde Pratt is Designing Her Own Future
Amanda Russell Amanda Russell

Thriving in Chaos: How Lynde Pratt is Designing Her Own Future

In the fourth edition of Thriving in Chaos: A Focus on Women in Small Business, you’ll meet Lynde Pratt, a graphic design powerhouse from Baltimore, Maryland. Read now to learn how Lynde took a surprise layoff and turned it into a successful small business venture.

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