The Coordinated Blog

The copywriting and content knowledge all small business owners and entrepreneurs need to tell their story and build their brand.

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Don’t Lose Your Sh*t!: How to Survive Summer as a Work-at-Home Mom
Amanda Russell Amanda Russell

Don’t Lose Your Sh*t!: How to Survive Summer as a Work-at-Home Mom

The last day of school is equal parts exciting and absolutely terrifying when you work from home. Suddenly, your office has some new coworkers who don't respect deadlines, eat everything in the fridge, and have an inexplicable need to tattle approximately every four minutes.

In this post, I’ll share how I try to survive summer as a work-at-home mom, from color-coded calendars and strategic bribery to the Drama Llama who handles all sibling disputes.

No toxic positivity, no impossible standards. Just honest, humor-filled tips to help you get your work done, make some memories, and keep most of your sanity intact. Most of it.

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Brag About Yourself: How to Write a Website Bio Without Feeling Icky
Amanda Russell Amanda Russell

Brag About Yourself: How to Write a Website Bio Without Feeling Icky

I knowwww … writing your own bio is awkward. But if you want people to trust you, hire you, or buy from you, they need to know who you are first.

In this post, I’ll explain exactly how to write a website bio that shows off your credentials, builds trust with your audience, and actually sounds like you, without making your skin crawl. No humble-bragging required. Just real, practical tips to help you own your story and turn your About page from an afterthought into a client-converting powerhouse.

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Just Write It: Does Your Website Need a Blog?
Amanda Russell Amanda Russell

Just Write It: Does Your Website Need a Blog?

Blogs are having a moment, but does your business actually need one? Before you commit to cranking out content every week, let's talk about it.

In this post, I’ll explain the real benefits of blogging (hello, SEO and organic traffic 👋), who it's actually right for, and the honest questions you need to ask yourself before you dive in.

Because not every business needs a blog, but the ones that do? They're leaving serious opportunity on the table by not having one. If you've been on the fence about starting a blog, this is your sign to figure it out once and for all.

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Thriving in Chaos: Lori Steenhoek is Breaking the Jewelry Mold
Amanda Russell Amanda Russell

Thriving in Chaos: Lori Steenhoek is Breaking the Jewelry Mold

In this seventh edition of Thriving in Chaos: A Feature on Women in Small Business, you'll meet Lori Steenhoek, an American jewelry designer living in London. Learn how she took her background in architecture and turned it into a creative jewelry design company.

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Thriving in Chaos: How Sarah Salvatoriello is Building a Culture to Be Proud of
Amanda Russell Amanda Russell

Thriving in Chaos: How Sarah Salvatoriello is Building a Culture to Be Proud of

In this edition of Thriving in Chaos: A Focus on Women in Small Business, you'll meet Sarah Salvatoriello, the Founder and Creative Mastermind behind Ampersand & Ampersand, a full-service creative collective based in the New York City area. Learn how she took a situation that was supposed to be a "for now" and turned it into a "for always."

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Thriving in Chaos: How Lynde Pratt is Designing Her Own Future
Amanda Russell Amanda Russell

Thriving in Chaos: How Lynde Pratt is Designing Her Own Future

In the fourth edition of Thriving in Chaos: A Focus on Women in Small Business, you’ll meet Lynde Pratt, a graphic design powerhouse from Baltimore, Maryland. Read now to learn how Lynde took a surprise layoff and turned it into a successful small business venture.

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